The Complete ActiveCampaign Evaluation: Pros, Cons and Features

Whether you're a digital marketer, small business owner or an eCommerce entrepreneur, you have likely heard of ActiveCampaign as a top-tier marketing automation and CRM tool.ActiveCampaign provides an all-in-one platform to help organizations manage campaigns, contact lists, and customer data in one place. It boasts plenty of features, such as powerful segmentation capabilities, detailed reporting insights, email automation sequences and more.

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The Complete ActiveCampaign Evaluation: Pros, Cons and Feature

Whether you’re a digital marketer, small business owner or an eCommerce entrepreneur, you have likely heard of ActiveCampaign as a top-tier marketing automation and CRM tool.

ActiveCampaign provides an all-in-one platform to help organizations manage campaigns, contact lists, and customer data in one place. It boasts plenty of features, such as powerful segmentation capabilities, detailed reporting insights, email automation sequences and more.

But before you invest any time or money into the ActiveCampaign tool, it’s important to understand how it works from a practical standpoint. In this article, we’ll provide a comprehensive evaluation of the key features and advantages – as well as potential drawbacks – associated with ActiveCampaign. We’ll also touch on how the tool compares to other popular marketing automation tools on the market today.

ActiveCampaign - Email Marketing, Automation, and CRM

What is ActiveCampaign?

ActiveCampaign is an all-in-one marketing automation and email marketing platform. It offers an extensive suite of tools that enable you to create and manage campaigns, automate email processes, track information such as website behavior and purchases, and even run automated campaigns. It includes an email editor, segmentation tools, simple contact management tools, dynamic content blocks, automated series emails, and more.

It is also packed with features specifically designed to help small businesses succeed in their marketing campaigns. For example, it has a drag-and-drop user interface which makes creating newsletters easy and intuitive. It also offers detailed tracking of each customer’s individual journey with your company by allowing you to create personalized “journeys” for each subscriber. This helps you connect with customers on a more personal level and build better relationships with them over time.

Overall, ActiveCampaign provides the features needed for a complete end-to-end approach to successful digital marketing for small businesses. With features like automated drip campaigns to segmentation tools to behavioral tracking capabilities—ActiveCampaign makes it easy for businesses of any size to effectively market their products or services without breaking the bank or spending hours managing complex software solutions.

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ActiveCampaign Pros: Why We Love This Tool

ActiveCampaign is a powerful tool that has a lot to offer, both in terms of features and in terms of usability. With an intuitive user interface and a wide range of features, ActiveCampaign is the perfect choice for businesses looking to take their digital marketing efforts to the next level.

Here are some of the top pros that make ActiveCampaign so special:

  • Automation: ActiveCampaign’s automation platform is easy to use and highly customizable, allowing you to quickly create custom automations that adapt to your customer’s needs.
  • Marketing Automation: With ActiveCampaign’s marketing automation tools, you can easily create campaigns that are tailored to your customers’ needs, sending them the right messages at the right times.
  • Integrations: ActiveCampaign integrates with over 1500 external apps, giving you access to all the data you need in order to grow your business.
  • Analytics: ActiveCampaign offers detailed analytics and reporting tools that allow you to track and measure your campaigns and Get actionable insights into your customer’s behavior.
  • Support: ActiveCampaign offers 24/7 support via phone, chat and email, making it easy to get help when you need it most.

See a Contact's Path in an Automation in ActiveCampaign

ActiveCampaign Cons: The Downsides You Should Know

It might seem like ActiveCampaign is all upside but it also has a few potential drawbacks. Here are the main cons, so you can decide if the platform is right for you.


One of the biggest drawbacks of ActiveCampaign is its cost. Depending on the features and scale of your business, the platform could cost anywhere from $9 to $229 USD per month. That’s more expensive than some of its main competitors, such as Mailchimp.

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User Experience

Another potential downside is an occasionally cumbersome user experience. Although it’s easy to get started with ActiveCampaign and create basic campaigns, digging into more advanced features can be confusing for some users — especially first-time users. This could require a learning curve that not all users are willing to commit to.

Design Limitations

Finally, ActiveCampaign’s email design tools can be limiting depending on what you’re trying to create — specifically when it comes to customizing HTML templates or coding your own designs from scratch. You might need additional software if you want a really unique look for your emails or landing pages.

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ActiveCampaign Features: What’s Included

ActiveCampaign is a powerful and comprehensive tool for the modern marketer. It offers a wide variety of features that help you create meaningful and effective campaigns for your target audience.

Email Automation

ActiveCampaign’s automation features allow you to create sophisticated workflows that will send personalized emails to your customers. Whether it’s an onboarding series, a newsletter or a discount offer, ActiveCampaign can do it all. You can even connect the automation workflow with other apps and services such as Salesforce or Zendesk so you can keep your customer data in sync across multiple platforms.

Segmentation & Personalization

ActiveCampaign makes it easy to personalize emails using simple drag-and-drop tools. You can also segment your contact list based on user behavior, transaction data and more, so that each email reaches the right people at the right time. This helps to maximize response rates and engagement with your campaigns.

Analytics & Reporting

The analytics engine of ActiveCampaign allows you to track key performance indicators such as open rates, click-through rates, unsubscribes, bounces and more. This data can be used to tweak future campaigns for better results, or even to launch more targeted campaigns for specific segments of your contact list.

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ActiveCampaign Integrations: Connecting With Your Favorite Tools

ActiveCampaign integration is a key part of its allure. With compatibility with over 1000 third-party apps, you can quickly connect your CRM and other analytics tools, or even your favorite ecommerce platforms. This makes it incredibly easy to manage your contacts and create automated campaigns that integrate seamlessly with the other applications you use.

Here’s a closer look at some of the popular integrations included:

  • Zapier: With Zapier, you can easily connect ActiveCampaign to over 2000 apps, allowing for omnichannel marketing and easy automation.
  • Salesforce CRM: With a built-in integration for Salesforce CRM, you can sync contacts between systems and send triggered emails based on user behavior.
  • Shopify: ActiveCampaign provides a direct integration with Shopify so you can easily track sales data, set up abandoned cart triggers, and send personalized offers.

As well as multiple industry specific integrations like WooCommerce, Magento and BigCommerce for ecommerce stores, ActiveCampaign has multiple integrations for webinars, marketing automation tools and loyalty programs.

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ActiveCampaign Pricing: Plans and Costs Explained

ActiveCampaign is the perfect choice for businesses looking for an affordable CRM and marketing automation solution. With a variety of plans to choose from, you can find the one that best fits your needs and budget.


ActiveCampaign offers four different plans: Lite, Plus, Professional, and Enterprise. The Lite plan is perfect for small businesses who are just getting started with marketing automation, while the higher-tier plans offer added features like A/B testing, in-depth analytics, and more.


The cost of each plan varies depending on the number of contacts you have. The Lite plan starts at $9 per month for up to 500 contacts, while the Plus plan starts at $49 per month for 1,000 contacts and goes up to $449 per month for 50,000 contacts. For larger businesses with over 50K contacts, ActiveCampaign offers custom pricing on the Enterprise plan.

Overall ActiveCampaign’s pricing options make it an attractive option for businesses of any size looking to get more out of their marketing campaigns.

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ActiveCampaign Alternatives: Other Options to Consider

ActiveCampaign is a great choice for digital marketers, but it’s not the only one. If you’re considering other tools, let’s take a look at some of the alternatives you might want to consider.


MailChimp is a popular tool that offers a range of features such as advanced segmentation and automation, email list building, and an easy-to-use interface. It also has robust analytics capabilities so you can track your performance with ease. One downside is that it can be expensive for larger businesses, as the price increases in relation to the number of contacts you have.

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Constant Contact

Constant Contact provides users with many of the same features as MailChimp, including email list building, automation and segmentation capabilities, and robust reporting. However, it doesn’t have quite as many features as some of its competitors, so it may not be quite as powerful for certain use cases.

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HubSpot is another popular tool that offers a wide range of marketing automation capabilities such as lead scoring and workflow creation. It also has a comprehensive set of content marketing tools, allowing users to create blogs, landing pages and other content easily. While it has some limitations when compared to ActiveCampaign (such as fewer segmentation options), it still offers great value overall.

HubSpot VS. ActiveCampaign – Which Platform is Right for Your Business?


In conclusion, ActiveCampaign is an excellent tool for businesses looking to create, manage and monitor effective digital marketing campaigns. It offers an intuitive user interface, automated segmentation, detailed reporting capabilities and a wide range of features that make it a great choice for both small and large businesses. It also comes with powerful integrations that allow users to quickly and easily connect to other services they may need.

On the downside, the cost of using ActiveCampaign can be prohibitively expensive for some businesses. Additionally, the interface can take some time to get used to and some users have found certain features lacking in terms of ease of use or effectiveness.

Overall, however, ActiveCampaign is an excellent choice for businesses looking for a comprehensive digital marketing platform. With its powerful features and robust integration capabilities, it’s no wonder that so many businesses are turning to ActiveCampaign as their go-to solution for their digital marketing needs.

All in all, ActiveCampaign does have a lot to offer, from the diverse range of plans, the user-friendly interface, great customer support and comprehensive feature set. Whether you’re looking for an email marketing tool for your business or for a personal project, ActiveCampaign is a great choice.

Whether you have a small business or a large enterprise, ActiveCampaign has a plan that will fit your needs. It also offers powerful features like automation, automation workflows and lead scoring so you can maximize your campaigns and get the most out of your investments.

And with its excellent customer support and powerful features, it’s no wonder why ActiveCampaign is one of the leading email marketing tools out there. So if you’re looking for an email marketing solution, ActiveCampaign may be the right one for you.

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