Serpstat Review: The Next Best SEO Tool in the World

In the ever-evolving landscape of digital marketing, staying ahead of the competition requires insights and strategies backed by robust SEO tools. SERPstat, a prominent player in the SEO and digital marketing toolkit, promises to provide a comprehensive solution for businesses seeking to optimize their online presence. In this detailed review and analysis, we'll delve into the key features, benefits, and overall effectiveness of SERPstat in empowering digital marketers and businesses.

What is Serpstat?

Serpstat is an all-in-one SEO tool designed for keyword research, domain analysis, backlink analysis, rank tracking, and more. It can also be used to manage PPC campaigns as well as generate white-label reports for agencies.With a friendly and easy-to-use interface, users can quickly learn and apply effective SEO strategies.One of Serpstat’s strengths is its competitive analysis capabilities. By looking at the keywords your competitors are using and ranking for, you can find new opportunities to enhance your SEO strategy. This helps you gain an advantage in today’s fiercely competitive market

In addition, Serpstat also provides effective analytical tools for you to monitor and evaluate the performance of your SEO campaign. You can look at metrics like categories, traffic, and conversion rates to measure success and adjust your strategy

Pros and Cons

No tool is perfect. And that includes Serpstat.

Here are some of the main drawbacks and advantages I found in my review.


  • KW difficulty data not available. All my searches turned up with N/A. (There may have been a bug during my test, however.)
  • Some competitor research data seems to be inaccurate. I found some of the data for organic keywords to be inaccurate compared to other tools; some other users have shared similar experiences. Note that my expectations aren’t 100% accurate.


  • Great cost to feature ratio: If you’re looking for an all-in-one SEO tool, Serpstat is a great value. I think it’s underpriced — you won’t find any other tool priced more competitively.
  • Responsive customer support: If you need help, you won’t be disappointed. You can contact customer support via chat and get a response within a couple of minutes. In fact, when I asked about the KW difficulty feature, I was informed that I would be notified once the dev team was done working on it.
  • Extensive supporting documentation: Serpstat provides one-on-one video training, a knowledge base with use cases, user guides, and an informative YouTube channel. They also have a free learning center called the Serpstat Academy, which provides courses for beginners and advanced users.
  • Site Audit: The site audit tool is extremely useful.

Who Is it For?

While Serpstat also caters to enterprise clients, most of its user base is SMBs and individuals. Serpstat has a one-size-fits-all approach for features and pricing tiers. That means you get the full feature set with all the pricing tiers (aside from user limits and API credits).

So whether you’re a freelancer looking to find what keywords work best for your project, or a marketing agency handling multiple accounts, Serpstat is built for you.

Why should you use Serpstat? 

Here are a few reasons why you might want to use Serpstat:

  • Serpstat has a very competitive price and very generous plans.
  • Serpstat can save you a lot of time. You can accomplish a day’s worth of work within a few minutes. That’s what SEO tools are for!
  • Serpstat can be your SEO crawling tool for technical SEO audits.
  • Serpstat will let you gather a ton of useful data about any domain or URL within seconds.
  • Serpstat has a very clear and simple UI with lots of explanations, so even beginner SEOs will not have problems using the tool.

Let’s now get into the nitty-gritty details of Serpstat and every SEO tool it provides within the platform.

Core Features

What Is Serpstat?

Serpstat is an SEO software suite that evolved from a simple keyword research tool to a powerful all-in-one SEO and “growth hacking” tool.

 Serpstat Review Cover Image

If you’ve used any of the major SEO tools, you’ll be familiar with many of Serpstat’s features and UI. If you haven’t, we’ll break down the core features and much more in this review.

So without further ado, let’s dive right in!

Serpstat Pricing Plans

Pricing for Serpstat is among the most competitive in the industry. All their plans give you access to the full feature set, and you’ll pay less than many industry-standard tools with similar features.


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Serpstat is available at 3 different pricing plans:

  • Individual $59/month (or $45/month for one-year subscription)
  • team $119/month  (or $85/month for one-year subscription)
  • Agency $479/month  (or $335/month for one-year subscription)

Core Features

There’s a lot that’s good about Serpstat, and with over 30 tools, it would take a hot minute to explore all it can do.

1. Competitor Research: Website Analysis

Here’s where Serpstat allows you to do a deep dive into your competitor’s SEO and PPC.

Plug your competitor’s domain into the search bar, and you’ll see this overview:

Competitor Research: Website Analysis

You see your competitor’s best organic keywords (by position and search volume) and their Google Ads keywords generating the most traffic.

Competitor Research: Website Analysis

Their traffic trend with five years of historical data is displayed, too

traffic trend

The screenshots I’ve shown are from the overview page. You can get more detailed reports by clicking sections such as Organic Keywords, Paid Keywords, and so on.

I opened up the organic keywords report to dive a little deeper into the data and wasn’t very impressed.

Organic keywords

There was inaccurate data and missing information. Specific keywords were misspelled (Vistaq as opposed to Vistag), others were flipped around (software for web development as opposed to web development software), and the total volume and traffic stats were either missing or inaccurate.

I also noticed that the keyword difficulty data was N/A for a whopping eight of the top 10 organic keywords.

To be fair, no SEO tool is 100% accurate. They are all estimates at best, and the most accurate data will come from your site’s analytics software and the information from the webmaster tools the search engines provide. Since your competitors won’t give you that information, third-party SEO tools can often help you here.

I ran the same test on SEMrush and Ahrefs and found the data to be more comprehensive. But this isn’t a comparison post, so let’s keep moving.

If you scroll through the overview page, you’ll see more competitive insights, including your competitor’s top pages, ranked by the estimated monthly traffic they generate:

Organic keywords search result -

The backlink analysis at the bottom of the overview page includes the Domain Ranking (DR), and data on unique referring domains, total backlinks, and distribution of follow to nofollow links.

Backlinks overview

I opened up the backlink analysis to get a more detailed report and was quite impressed with the data.

Note: Serpstat mentions that they use an “accelerated calculation algorithm,” so the data may differ slightly compared to the detailed reports you can get in Serpstat.

New and lost backlinks

I was impressed with the data you can pull here. But again, when I dug into the report, I found some of the data to be less comprehensive compared to Ahrefs. That said, a large part of Ahrefs’ focus is on backlinks, so it isn’t fair to compare the two, but I find it necessary to note as other users have reported similar experiences.

Nonetheless, let’s dive into one of the most used features for SEOs and Content Marketers.

2.Keyword Research

Researching target keywords for your site is arguably the most critical part of building your SEO campaign.

The type of keywords you will use will determine the success of your SEO strategy, whether it’s finding a niche or finding search queries with the right intent.

Serpstat’s keyword research tool offers a wide range of features to help you find the best.

What’s even better is Serpstat offers over 230 Google databases and counting. That’s an impressive number to rival that of its top-tier competitors.

Once logged in, type the keyword that you want to extract data

You will see basic information such as search volume, organic keywords, ads keywords, and others. Most of these can be found on Google Keyword Planner, but Serpstat curates all information in one place to make it easier for you.

The unique feature of this initial keyword search is the keyword competition in which the tool provides an aggregate score on how easy or hard it is to rank for the right keywords on organic search.

This is an excellent basis for whether or not you should choose the keyword for your SEO strategy. The higher the score, the more unlikely you will rank for it.

Therefore, find keywords with low keyword difficulty (hovering from 0-40), so you can easily rank for each.

Below are other unique features that will help make targeting keywords to optimize your site more accessible.

3.Backlink analysis

The Backlink analysis report lets you perform an in-depth backlink analysis of any website with the help of a variety of link reports, such as Referring domains, Malicious sitesBacklinksExternal links, External domainsAnchorsTop pages, Batch analysis, and Links intersect.  Each of these reports allows you to copy the table to the clipboard, change the table appearance (by disabling unnecessary columns or changing the display order), or export all the data.

Serpstat Review: backlink analysis

To analyze the backlinks of any domain, simply type the domain name in the search bar and hit Search, and choose one of the backlink reports.

Let’s now analyze each link report in detail.

Backlink dashboard

To quickly see the overview of backlinks of any domain in your project, navigate to Backlink analysis > Backlink dashboard where you will see the overview of backlink data, such as:

  • Serpstat Domain Rank (SDR) which indicates the domain authority of the website on a scale from 0 to 100.

SDR is dependent upon the number of sites linking to the analyzed domain and the number of sites linking to these referring domains. The Serpstat Domain Rank is updated every month.

  • Referring domains which is simply the number of domains, including subdomains of blog platforms, such as Blogspot or WordPress referring to the URL or domain.
  • Referring subdomains
  • Backlinks (a total number of backlinks referring to the domain or URL)
  • follow/nofollow links (the percentage of follow and nofollow backlinks)
  • Referring IP-addresses (a total number of unique IP addresses referring to the domain)
  • Subnets class C (a total number of referring subnets of class C)
  • Redirected domains (under construction),
  • Referring homepages (the number of backlinks from the main page of the referring domain)
  • Malicious donors are the backlinks from malicious sites that Serpstat defines as sites  blocked from viewing by Google Chrome (a warning is displayed if the content is dangerous or deceptive).

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Serpstat Review: domain overview

The Backlink dashboard also contains useful graphs and tables, such as:

  • New referring domains (a graph showing how the number of new referring domains has changed over a week)
  • Linking page dynamics (a graph showing how the number of backlinks has changed over a week)

New and lost backlinks in Serpstats

  • Distribution by type of backlinks (a table showing the ratio of different types of links)

Distribution of backlinks in Serpstat

  • TOP anchor backlinks by popularity (a table showing the most popular anchor text in inbound links and number of links to the specified anchor text)
  • External links (types of a number of links to external resources)
  • Domain map (a distribution of referring domains by top-level domain geographical zones)

Referring domains

Under Referring domains you can see the list of domains that have external links leading to the analyzed domain. The table also shows the number of referring pages and the Serpstat Domain Rank.

Serpstat Review: Referring domains

Just like with any other report type in Serpstat, you can copy its contents to the clipboard, change the appearance of the report (by enabling or disabling specific columns), or export the data to Excel.

Malicious sites

The Malicious sites report displays a list of links from malicious sites. Serpstat uses a verification algorithm similar to the algorithms used by Google Chrome.

Malicious sites are the sites that Chrome automatically blocks from viewing by displaying a warning that the content is dangerous or deceptive.


The Backlinks report lets you see the graph of backlink changes and a list of active and lost links. You can switch between links per page and links per domain.

Đánh giá về Serpstat: backlinks

The table also shows the number of external links on the linking page, link type, target page and the date when the link was first indexed and when it was last indexed.

External links

This report shows you the list of external links from the analyzed domain. You can see the two charts:

  • New backlinks
  • Lost backlinks

The table shows you the exact link source, the number of external links, the target page, and the first/last indexation date. If the link is lost, it also shows the date when the link was lost.

What I especially like in the External links report: I really like the historical link data here. At least for my website, Serpstat shows more historical links than other tools.

External domains

This report shows the list of external domains that are linked to the domain analyzed. The table displays the number of external pages linking from a given domain and the Serpstat Domain Rank of a given domain.


This report shows you the anchors used in the backlinks of the domain analyzed. You can choose All anchors1 word2 words3 words4 words, or 5 words. You can also sort the table by referring domains, backlinks, and nofollow backlinks.

Review of Serpstat: backlink anchors

Batch analysis

This report is in the form of a comparative table that displays a list of the competing domains, with their main metrics. The highest value for each data column is highlighted in green color. The metrics that the batch analysis displays are:

  • Referring domains
  • Referring pages
  • Total indexed (the total number of the web pages indexed)
  • Referring IPs
  • Referring Subnets
  • Facebook links
  • Pinterest links
  • LinkedIn links
  • Nofollow links
  • Serpstat Page Rank (SPR)
  • Serpstat Trust Rank (STR)

This allows you to do a decent comparison of backlink profiles of many websites at one time.

Links intersect

This report lets you compare the backlinks of several domains to find common and unique linking websites for each site. The table displays the list of linking sites, their SDR, and referring pages to each of the domains compared.

Review of Serpstat: Links intersect

What I especially like in the Serpstat Backlink analysis: I really like the variety of backlink reports that let you analyze backlinks from many different angles.

4.Rank Tracker

An SEO tool is not complete without the ability to monitor your keyword rankings on SERPs.

serpstat keyword ranking

Scroll down the page to see the keywords you want to track. You can add more if you wish, depending on your plan.

serpstat keyword positions

Click on Position Dynamics to check the activity of your page on SERPs.

serpstat keyword dynamics

The Keyword Dynamics is a great way to visualize the SERP rankings of your keywords.

Serpstat’s Rank Tracker is solid and reliable enough to provide you with accurate information for your keywords on search engines.

5.Content Analysis

Artificial intelligence has been playing a big role in modern technologies. So it’s no surprise that Serpstat has implemented AI into their tools. This section includes tools that can help you create content based on AI.

Serpstat - Content Analysis

The Content analysis section provides the following tools:

  • Title generation
  • Description generation
  • Paraphrasing
  • Grammar and spelling
  • Article generation
  • Keywords extraction
  • Bag of words
  • Keyword patterns
  • Article builder
  • FAQ generation
  • Plagiarism checker
  • Ad generation

6.Site Audit

Site Audit on Serpstat gives you a comprehensive analysis of your site’s overall SEO score, highlighting all the errors that need to be fixed to have it functioning at its optimal capacity.

Site Audit on Serpstat gives you a comprehensive analysis of your site's overall SEO score, highlighting all the errors that need to be fixed to have it functioning at its optimal capacity.

Here’s a quick summary of the sections you’ll find in your audit report:

  • Meta Tags – allows you to see high, medium, and low priority errors with your site’s title tag, meta description, etc.
  • Headings – allows you to see high, medium, and low priority errors concerning headings (h1,h2, etc.) on your site.
  • Redirects – shows you the total number of redirects on your site and provides information on whether your site has any wrong or corrupt redirects.
  • Accessibility and Indexation – shows you pages with canonical tags, flash elements on page, low word count, etc.
  • Links – allows you to see if your content has any problem with external links.
  • Server Parameters – shows HTTP/HTTPS issues on your site.
  • Loading Speed – allows you to see and fix errors affecting the site speed of your website.

7. Keyword Trends

Another tool Serpstat offers is Keyword trends. You can use this to find the hottest topics in real time.

You can check popular queries in a specific city, language or date which is super convenient and helps with creating a trending and engaging content.

Serpstat: Keyword Trends

Serpstat Browser Extension

Serpstat also has a free browser extension that lets you get data about any website with just one click. The Serpstat browser extension lets you view a lot of interesting data about a website while browsing it. The amount of data the extension provides is really impressive.

With just one click, the Serpstat SEO extension can:

  • Do a quick domain analysis
  • Do a quick page analysis
  • Show you the overview of on-page SEO parameters

Paid users get 1000 requests per day while free users 100 requests per day. The Serpstat browser extension is available for Chrome, Firefox, Opera, and Microsoft Edge.

Should You Get Serpstat?

I think Serpstat lives up to its claims. It’s well-rounded and an excellent value for the price. Aside from the few drawbacks, I was quite impressed.

That said, I’m a long-time user of Ahrefs and don’t think I’ll switch anytime soon.

If you’re looking for an SEO tool that can compete with the major players for a price that won’t break the bank, I’d say you should absolutely get Serpstat.

Even if you’re using Ahrefs or SEMrush, take Serpstat for a spin. You may find it can do exactly what you need for a fraction of the price!


Serpstat Customer Support

One thing I can say about the Serpstat customer support (which they call Serpstat Customer Success) is that it is great! As part of customer service, Serpstat offers:

  • Onboarding
    • Basic onboarding (available to all users) is simply self-paced learning with the use of the resources provided by Serpstat (videos, user guide, case studies, and the Serpstat Academy)
    • Advanced onboarding (available to paid users) is personal communication with a dedicated consultant that will help you start with Serpstat
  • Consultations (available to paid users) are carried out via Skype or Google Hangouts
  • Webinars which are regularly hosted by the Serpstat marketing and sales teams
  • Direct support via e-mail, chat, or phone (for Advanced and Enterprise plans)
Serpstat review: customer support

What I especially like here: I really like to that the customer support is quick to respond and always very helpful.

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Serpstat has everything you need to get measurable results in your SEO and PPC campaigns. It’s also incredibly easy to use even for beginners – thanks to the fast and user-friendly virtual interface.

It’s definitely not perfect. There are still a few things the Serpstat development team can improve to make the product absolutely stellar.

But in its current state, I’d still confidently recommend it to those who need a reliable, all-in-one digital marketing tool.

Again, remember that you can get a 25% discount on any Serpstat plan using the code “MasterBlogging.”

For questions, suggestions, and general feedback, write a comment below. I also recommend checking out my other reviews to find the perfect SEO and PPC tool for you.