Triple Whale Review 2023: Is It Worth It?

Managing multiple social media platforms can be a hassle, especially when it comes to monitoring the performance of your posts and ads. As a business, establishing an online presence is a vital component of any marketing strategy, yet many companies take it for granted.

Read on below as we give our in-depth Triple Whale review, from its functions, features, pricing, benefits, downsides, and alternatives you can consider. 

Instead of spending your time and money on social media ads and hoping for the best, you can use a data aggregation tool like Triple Whale.

What Is Triple Whale?

Triple Whale: How an enterprise SaaS found a highly relatable voice on social media | BANKNOTES

Triple Whale is a data-driven marketing multi-channel attribution platform that provides e-commerce companies and brands with clear and transparent views of all their key metrics. Triple Whale’s eComOS centralizes and integrates all essential e-Commerce tools into one dashboard.

Triple Whale’s Pixel Attribution add-on tracks first-party customer purchase data attributed to the specific ad, allowing you to make more informed decisions and see a higher ROAS (Return-On-Ad-Spend).

Triple Whale is a relatively new solution in the ecommerce and marketing environment, intended to give businesses better insights into their finances, reporting, and ROI.

Currently, Triple Whale is used mostly by stores doing massive sales every year (more than $20 million annually). However, they also have a younger base of smaller businesses getting involved with the application too. The service is designed to be simple enough that anyone can use it, no matter how small or huge the company is.

Who founded Triple Whale?

The talented team of entrepreneurs who make up Triple Whale’s founding members are Aj Orbach (CEO)Maxx Blank (COO), and Ivan Chernykh (CTO). This team has plenty of experience in crafting apps and constructing DTC brands from the bottom up.

Aj, Maxx, and Ivan have eCommerce in their DNA. They have extensive experience managing a Shopify store, advertising on Facebook and TikTok, running social media campaigns, sourcing creatives, managing influencers, and more for the Madison Braids eCommerce store.

The team has plenty of experience in eCommerce, and they’re using this to build the ultimate eCommerce analytics platform.

What are some benefits of using Triple Whale?

There are many benefits of using Triple Whale’s eComOS, here are a few of them:

  • Easy to use: The eComOS dashboard is user-friendly and customizable to your preferences. You can add, remove, and rearrange panels as you see fit.
  • Time-saving: Triple Whale’s eComOS platform integrates all eCommerce tools into one easy-to-use dashboard. This platform saves you time from having to log in to multiple platforms.
  • Centralized Analytics: The eCom OS platform consolidates all your marketing campaigns, paid channels, ad spend, costs, and other data points into one dashboard.
  • Improved decision-making: With predictive analytics and real-time alerts, you can make better decisions about your eCommerce business quickly and efficiently.
  • Increased ROAS: With Triple Whale’s pixel attribution, you can see which ads are working and adjust your budget accordingly to get a higher return on your ad spend.
  • Automated Reports: Ability to generate weekly, daily, or monthly automated reports for anyone on your team.

If you’re looking for an eCommerce analytics platform that can help you get actionable insights into your customers’ behaviour and optimize your marketing efforts. In that case, Triple Whale is the platform for you.

How Does Triple Whale Work?

Like in any tool or software, the first step is to create an account. From there, you’ll need to complete a few basic steps to set up your account which we explain in detail below:

1. Connect your marketing channels

Aside from your Shopify store, you can connect different platforms (Facebook, Google, TikTok, etc.) to Triple Whale, allowing you to extract detailed marketing data.

To do this, head on to the Integrations tab. From there, you’ll see the different platforms you can link to. Clicking on ‘Connect’ for each platform will then redirect you to its page. From there, you will be asked to allow Triple Whale access to different permissions.

Social media platforms you can use to link with Triple Whale
Triple Whale can be integrated with multiple social media platforms.


2. Install the Triple Whale Pixel

This next step is crucial. For Triple Whale to work at its full potential, you’ll need to install the Triple Whale Pixel. Luckily, Triple Whale can get this done for you automatically. This will also come in handy if, by chance, you have updates for your website and remove the Pixel since they can automatically reinstall it for you.

However, there are limitations to its automation. If you’re running a Headless Shopify store or use landing pages that aren’t hosted by Shopify, you’ll need to add the Pixel manually.

3. Add UTM tracking parameters

The next step in configuring your account is to add UTM tracking parameters. This will provide valuable information regarding the place of origin of the people who click on your links.

This enables Triple Whale’s Pixel to find out which ad customers clicked on before arriving at your store, allowing them to help paint you a better picture of how your prospective customers maneuver through your marketing funnel. To help make this step easier, Triple Whale has recommended UTMs that you can use for each marketing channel.

4. Install Triple Whale’s post-purchase survey

Installing Triple Whale’s post-purchase survey helps improve your data attribution to customer feedback. With this enabled, responses from surveys will be directly available to your account.

5. Invite your team

Now it’s time to invite the rest of your team. Do keep in mind that every subscription to Triple Whale comes with unlimited user accounts. With the platform’s easily customizable dashboard, each user can access all of the tools within the store’s subscription.

To add a member, head over to ‘Store Settings’. When you’re adding a new member, all you need is their email address and decide whether they’re role is as an Admin or User.

The benefits of being tagged as an Admin are that he/she can add other users, manage integrations, and upgrade your subscription plans. For Users, they have limited management of integrations and read-only access.

Triple Whale Products

eCom Dashboard

Triple Whale Dashboard - Source: Triple Whale website

eComOS is Triple Whale’s eCommerce operating system. eComOS is a platform that allows you to manage all aspects of your eCommerce business in one easy-to-use dashboard. eComOS includes the eCom Dashboard, A/B Testing, Ad Spend Optimization, Reports, and more.

The eCom Dashboard is the foundation of the Triple Whale eComOS platform. The eCom Dashboard consolidates all your eCommerce data into one easy-to-use platform. You can add, remove, and rearrange panels as you see fit. The eCom Dashboard also includes predictive analytics and real-time alerts to help you make better decisions about your eCommerce business quickly and efficiently.

Triple Pixel

Triple Whale Dashboard showing metrics by campaign - Source: Triple Whale website

Triple Whale performs attribution by taking the data from all the different ad platforms you use and putting them in one platform. It uses a first-party pixel on your site and UTM tags applied to ads to form its own understanding of how users behave.

As each visitor moves across your ads, channels, and site, each touchpoint is added to the customer journey. When the visitor makes a purchase, the entire journey is mapped.

Different attribution models can be used to assign credit to the touchpoints in the journey. You can learn more about attribution models by reading Marketing Attribution: Benefits, Models, and Best Practices.

The Pixel product solves the iOS 14 attribution problem by building this anonymous identity using the first-party data of each visitor in their customer journey on your store.

Triple Whale’s Pixel Attribution tracks first-party customer purchase data attributed to the specific ad, allowing you to make more informed decisions and see a higher ROAS (Return-On-Ad-Spend).


FinHub is an all-in-one centralized financial dashboard for your financial accounts and tools. You will be able to have a clear picture of your cash flow, invoices, P&L, revenues, costs, transactions, and more.

FinHub is the finance platform built for eCommerce to get CFO-level insights.

🔮 Triple Pixel: Everything You Need To Know | Triple Whale

Its primary purpose is to provide quick access to financial health and information on your eCommerce business, such as:

  • Cash flow updates in real-time: Get up-to-the-minute cash balances and cash flow reporting.
  • Consolidated financial data: Import data from your banks, credit cards, accounting platforms, cash balances, and loans into a centralized dashboard using integrations.
  • Accrual P&L: Get a clear picture of your profitability, including revenues and costs.

Key Features:

Triple Whale boasts a range of essential features, including:

  • First-Party Data Pixel: Gain valuable insights into your customers’ behavior and journey through a proprietary pixel with multiple attribution model view options.
  • Ad Creatives Data Insights: Measure the performance of your ads and identify which creatives yield the best results, enabling more effective marketing strategies.
  • AI-Driven Insights and Recommendations: Leverage the power of artificial intelligence to make data-driven decisions and uncover hidden growth opportunities.
  • Audience Creations: Easily segment and create audiences of your customers.

User Interface and Ease of Use:

Triple Whale offers an intuitive user interface for managing your data and insights. The dashboard is clean and customizable, allowing you to arrange widgets to suit your preferences. However, the submenu may feel overwhelming due to numerous options, suggesting an opportunity for a more visually streamlined design. The convenience of a mobile app further extends access to real-time data while on the go


Aside from its free forever plan that’s good for two users, Triple Whale offers three different paid packages, all of which have varying prices depending on how much revenue your company makes annually. For companies with less than $250,000 in sales, prices start at $129/month to $279/month.

Growth (starts at $129/month)

The cheapest paid plan offered by Triple Whale is their Growth plan. For the most part, the Growth plan can provide everything you need to track your business’ profitability as well as a bird’s eye view of your marketing data.

The plan includes all the basic features you’ll need to manage and track your ads, including a custom dashboard, Pixel, anomaly detection, post-purchase survey, web analytics, live chat, and more.

Pro (starts at $199/month)

With this plan, you can take your business to the next level with superior insights, powerful recommendations, and a dedicated CSM.

The Pro plan offers everything you get with the Growth plan, plus additional features including AI-powered recommendations, RFM audiences, cart analysis, customer data platform, and more.

Enterprise (starts at $279/month)

The Enterprise plan strategizes for sustained growth using product analytics, creative insights, and cutting-edge AI technology. With this plan, you get everything you see in the Pro plan, along with creative cockpit, product analysis, summary, attribution data-out APIs, and more to take your business to the next level

Founder’s Dash (Free)

More suited for small businesses, Triple Whale’s free plan, which was only released in late July 2023, gives users the metrics that matter in an easy-to-use dashboard that will help them make sound decisions to grow their business


  • Free Version: The availability of a free tier makes Triple Whale accessible to all merchants, allowing them to experience its value before upgrading.
  • Simple & Easy Setup: Triple Whale’s setup process is straightforward, ensuring merchants can quickly start using the platform.
  • Clean and Portable Dashboard: The clean dashboard design is user-friendly, and the mobile app provides convenient access on the go.
  • Powerful Performance Benchmarking: Triple Whale enables easy comparison of the performance of paid and organic channels, while also offering campaign management options.
  • Rule-Based Campaign Management: The rule-based system allows automated pausing of low-performing campaigns, optimizing ad spend.
  • Creative Dashboard: The Creative Cockpit offers valuable insights into the performance of different creatives.
  • Audience Segmentation: Easily create favorite segments or audiences based on custom rules.


  • Attribution Challenges: Attribution can be questionable due to the TW pixel, potentially impacting the accuracy of data insights.
  • Limited Conversions Feedback to Facebook: The absence of sending conversions back to Facebook may limit optimization opportunities.
  • Scoring System for Creative Hub: A scoring system for Creative Hub based on custom criteria is missing.
  • LTV Cohort Analysis: The platform could benefit from enhanced LTV cohort analysis, taking inspiration from Lifetimely.
  • Transparency on TW Pixel: More transparency is needed regarding the triggering and use of the TW pixel.


In my opinion, Triple Whale offers unparalleled value and cutting-edge technology for eCommerce data insights at a highly affordable price point. With their new FREE tier, Triple Whale becomes a no-brainer for any merchant seeking to centralize and optimize their data. With a SKOOID rating of 4.5/5, TripleWhale is the ultimate Swiss knife of eCommerce Data-in-a-box.

If you’re tired of juggling between different software to access your data, give Triple Whale a try at Their lowest-tier plan starts for FREE, allowing you to experience its capabilities firsthand.