Most web builders preach about their customization options, but Webflow does it. It’s known for being extremely customizable, making it an incredible option for creatives, perfectionists or those who are detailed or design-oriented. Webflow gives anyone the power to create a stunning website, complete with parallax scrolling and animations—without touching a single line of code.
Similar to most web builders, Webflow supports e-commerce brands in addition to freelancers, creatives and other small business owners. Webflow gives small to medium-sized e-commerce brands the same level of design capabilities as well as other competitive perks, including no transaction fees.
Webflow offers three different types of plans: Site plans, e-commerce plans and Workspace plans.
To publish and design a non-e-commerce site, you’ll need a Site plan. A free plan will let you test out Webflow’s design features, but you won’t be able to get a custom domain unless you pay $14 a month (if billed annually) for the Basic plan.
If you plan to use Webflow for a blog or content site, such as not only a portfolio site, you’ll need the CMS plan, which runs $23 per month (when billed annually) and supports 2,000 content management items as well as three content editors. Bigger content sites can opt for the Business plan, which is $39 per month (when billed annually) and supports 10,000 content management items and 10 content editors.
Custom Enterprise Site plans are available upon request.
For e-commerce plans, there is no free option. The least expensive plan is $29 per month and comes with a 2% transaction fee. The other plans, however, come with a 0% transaction fee, which is more competitive than what similar companies offer.
The midtier e-commerce plan, Plus, is $74 per month and supports up to 1,000 items. If you have more than 1,000 items, you’ll need the Advanced plan, which supports 3,000 items and unlimited sales volume, and costs $212 per month (if billed annually).
Webflow’s Workspace plans are designed to work with Site plans, but instead of design, they focus on site permissions and collaboration features. They start at $0 for one designer.
The paid Workspace plans give you the power to add more collaborators and grant certain permissions to different team members, which can be especially useful for a larger content site, web design agency or e-commerce brand.
Webflow is known for its advanced design features: parallax scrolling, animations and micro-interactions. With Webflow’s design builder, you can create more dynamic web browsing experiences with interactive elements, such as text or images that glide across the page.
Webflow has hundreds of templates to choose from if you don’t want to design completely from scratch. You can choose from e-commerce, personal or business templates and customize them to your exact specifications. Every single template is mobile-responsive, and Webflow’s editor lets you edit your site’s mobile look as well as its desktop look.
Paid templates range from $19 to $149. Paying for a web template can help you achieve the look you want for your site more quickly and accurately.
Webflow comes with robust built-in SEO tools. Not only does it give you the ability to edit titles, URLs and meta descriptions, but you can also create 301 redirects, edit your robots.txt file and automatically generate a sitemap.
Webflow integrates with dozens of major services, including but not limited to Gmail, HubSpot, Mailchimp, SoundCloud and Zapier. The downside here is that most of these integrations are not one-click, so they require time and effort to set up and configure.
Fortunately, the Webflow University help center does a good job of explaining how to configure each integration. Some tutorials have screenshots included to make them even easier to follow.
All Webflow sites come with a free SSL certificate and DDoS protection. You’ll also get unlimited site backups, meaning your work will be backed up in case something goes wrong.
For e-commerce companies, Webflow offers a number of attractive features. Regarding payments, Webflow lets you accept e-commerce payments from all major credit cards, debit cards, Apple Pay and PayPal. Sales taxes are calculated automatically with TaxJar’s API, so you don’t need to crunch any numbers yourself.
For marketing, Webflow lets you have complete control over the design of your receipt and order notification emails so that they match your brand’s look and feel exactly. You can also connect your site to Facebook, Instagram and Google to run ad campaigns and create shoppable posts more easily.